👋 Hey there,
I’m Arpit Choudhury, the founder and operator of databeats.
First things first, I'm deeply passionate about data education for non-data people. And since 2020, I've been creating honest, accessible, data content for growth practitioners working at the intersection of product, marketing, and of course, data.
How did it all start?
As someone who used to work at the intersection of all three, I experienced a gap in educational content for semi-technical operators like me who wanted to learn about data, but only in the context of their everyday work, without pivoting their careers.
So I created Data-led Academy (DLA) in 2020 to bridge that gap, while working as the Head of Growth at Integromat (now Make.com). I started writing about everything I learned driving data-powered growth at Integromat. In 2022, DLA was acquired by Amplitude.
But that didn't stop me from creating data content. Quite the opposite – it enabled me to spend a year exploring the modern data landscape, learning all about the workflows of data practitioners, and writing about it. And databeats gradually became the home for everything I created.
In my journey from DLA to databeats, I experimented with many ideas – some worked, most didn't, but in the process, I was able to find my true source of inspiration and answer the elusive question...
Why does databeats exist?
Well, here's why:
To help growth practitioners acquire a sound understanding of the data lifecycle, collaborate effectively with their data and engineering counterparts, and most importantly, use data in their everyday workflows to drive measurable business growth.
In other words, to help folks drive data-powered growth.
Here's the databeats mission:
To beat the gap between data people and non-data people for good.
And the vision:
To enable every organization to drive data-powered growth.
What exactly is databeats?
The final destination for honest, accessible data content tailored for growth practitioners working at the intersection of product, marketing, and data.
Everything we do falls under one of these buckets:
Free Learning Hub
The free content we publish on our learning reaches people across 96 countries. And our biggest priority is to make our content accessible so that we can expand the pool of data-savvy professionals across the globe.
Most of what we produce is available for free. Even though we offer paid products, we will continue publishing free content and keep improving discoverability and the reading experience on the databeats learning hub.
Brand Partnerships
I firmly believe that folks building data and martech solutions are eager to share their knowledge about the problems they set out to solve, and there's a lot for growth practitioners to learn from that.
And that's the reason databeats partners with data and martech brands that choose education over confusion. 🎓 > 😵
Paid Learning Products
The free content on the learning hub is perfect for early or aspiring growth practitioners looking to acquire foundational knowledge about data. People have used the material to prepare for job interviews – and some have even landed jobs based on what they learned.
However, growth practitioners who aspire to become growth mavericks – folks adept at using data to drive growth – need more. Here's what databeats offers today.
Why "databeats"?
databeats was born out of a passion for data education and undying love for music
The name has two interpretations:
- data and beats as in drum beats
- data beats as in having access to good data enables one to beat the competition
And 🥁 is our official emoji!
Thanks for reading and together, we can beat the gap between data people and non-data people for good! 🤜🤛
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I want to take this opportunity to share our story with you – hope it resonates!
This is the story of how databeats came to be, what it is today, and where it’s headed.
I’m Arpit Choudhury and I’ve been working at the intersection of data and growth since early 2018. databeats is an evolution of what started as Data-led Academy – to enable folks working in tech, irrespective of their role, to gain fundamental knowledge about data technologies and processes.
In 2020, I launched Data-led Academy (DLA) as a side project and at the time, I was also leading growth at Integromat (now Make). Integromat was a rapidly-growing bootstrapped startup that operated super lean which gave me the opportunity to take the lead on implementing our own CDI with the help of two of our ace engineers (we didn’t have a data team). DLA, which was acquired by Amplitude, was an outcome of everything I'd learned driving data-powered growth at Integromat.
In my journey from DLA to databeats, I experimented with several ideas – a podcast that ran out of steam, a forum that went dormant, a marketplace to connect data technology brands with data content creators that didn't quite work, a directory of data tools that became hard to maintain as companies evolved, got acquired, or shut down, several iterations of my newsletter, and finally, a video podcast that people actually enjoyed!
I want you to know that databeats is a culmination of many failed experiments and I will continue experimenting with new initiatives to execute the vision and get closer to the mission.
Why does databeats exist?
To help marketers, product managers, and growth practitioners to gain fundamental knowledge about data, in the context of their everyday work.
Mission
To beat the gap between data people and non-data people for good.
That’s the mission and it can mean different things to different people depending on whether they identify as a data person or a non-data person. I believe we will get closer to our mission as more people begin to identify as data people, irrespective of their job titles.
Vision
To enable every organization to drive growth using data.
We're working on several initiatives to turn this vision into reality, starting with my first book, conveniently titled Good Data To Growth – check it out.
What exactly is databeats?
The final destination for honest, accessible data content tailored for business leaders and growth practitioners
There are three key elements that can together help us realize our vision and take us closer to our mission. Everything we do essentially falls under one of these elements:
Learning Hub
The free content we publish on our learning reaches people across 96 countries. And our biggest priority is to make our content accessible so that we can expand the pool of data-savvy professionals across the globe.
Most of what we produce is available for free and we don’t aim to change that. Even though we now offer paid products, we will continue publishing free content and keep improving discoverability and the reading experience on the databeats learning hub.
Brand Partnerships
We take pride in bringing a neutral point of view in everything we create. However, we also enable technology brands in the data/martech space to reach our audience via educational content.
I strongly believe that folks building data tools and technologies have a ton of knowledge that they’re eager to share, and as a media company operating in this niche, databeats aims to provide a platform for those individuals to share their stories – to tell people why they chose the problems they set out to solve, and what makes them the right people to be solving those problems.
While these stories are inherently a bit biased, and at times, a little too opinionated, there's always a lot to learn from them. And because there's so much noise in the vendor landscape (every data/martech vendor claims to be some version of a CDP), these honest stories can help technology buyers make more informed decisions. If you're interested in partnering with us, reach out to me on LinkedIn or email me at arpit@astorik.com
Data Foundations Course + Community
I'm working on turning years of material into a structured course for growth marketers and PMs to acquire foundational knowledge about data that will help them collect good data, turn the data into insights, and finally drive action based on those insights. At smaller organizations, the same person takes care of all of these items, whereas at the enterprise level, distinct teams of growth marketers and growth product managers handle these activities for different parts of a product (or for different products).
Also, I want to create a space for you to ask questions related to your current data and growth challenges, share insights with peers, learn from experienced practitioners, and gather feedback on experiments and ideas.
The good news is that this is in the works – I've been testing out different versions of a minimum viable community (MVC) and seeing some promising signs. I'm trying to solve a difficult problem here and want to make sure that what databeats offers is extremely valuable and worth your time and your money.
If you're interested in learning more, please reach out to me on LinkedIn
Lastly, why databeats?
With databeats, I’ve managed to combine my love for music – drums in particular – with my passion for democratizing data knowledge.
The name databeats has two interpretations:
- The obvious one is data and beats as in drum beats.
- But also, data beats – as in having access to good data enables one to beat the competition.
The databeats logo is a database icon with drumsticks. And we also have an official emoji! 🥁🥁
Thanks for reading and together, we can beat the gap for good! 🤜🤛
