So hot right now!
Learn about the components that a CDP comprises to understand the difference between Composable and Packaged CDPs
For insights to be derived, there needs to be — an interface — to present — the outcome — of analyses — for consumption.
And probably replace the term altogether!
SaaS tools built on the data warehouse, also known as Connected Apps.
A complete guide on first-party behavioral data collection
An in-depth breakdown and the purpose of each subtype: event data, entity data, and identity data.
Between Go-to-market and Data Engineering teams
How to use data to anticipate questions and provide answers to customer before they ask — by community member, Matthew Guay
An engineer’s guide explaining the architectural differences between ELT and Reverse ETL pipelines — by Data Beats community member, Arun Thulasidharan…
Data quality, product relevancy, privacy, and better audience relationships.
Tips for data folks to build their side of the bridge — by community member and accomplished data practitioner, David Jayatillake