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Composable CDP vs. Packaged CDP
Learn about the components that a CDP comprises to understand the difference between Composable and Packaged CDPs
Arpit Choudhury
Mar 16
5
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Composable CDP vs. Packaged CDP
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February 2023
Zero-party Data Freshness
Why it’s important to keep zero-party data fresh or up-to-date
Arpit Choudhury
Feb 24
2
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Zero-party Data Freshness
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Personalization Benefits of Zero-party Data
Optimized onboarding, better engagement, and identity resolution.
Arpit Choudhury
Feb 10
1
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Personalization Benefits of Zero-party Data
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Use Cases for Zero-party Data
Data quality, product relevancy, privacy, and better audience relationships.
Arpit Choudhury
Feb 3
4
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Use Cases for Zero-party Data
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January 2023
Subtypes of Zero-party Data
A quick overview of explicitly collected entity data and identity data.
Arpit Choudhury
Jan 27
1
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Subtypes of Zero-party Data
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Subtypes of First-party Data
An in-depth breakdown and the purpose of each subtype: event data, entity data, and identity data.
Arpit Choudhury
Jan 20
2
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Subtypes of First-party Data
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First-party Data vs. Zero-party Data
Characteristics, confusion, and ownership.
Arpit Choudhury
Jan 13
5
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First-party Data vs. Zero-party Data
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December 2022
Behavioral Data Collection Tools and Technologies
A complete guide on first-party behavioral data collection
Arpit Choudhury
Dec 16, 2022
4
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Behavioral Data Collection Tools and Technologies
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June 2022
Warehouse-native Apps Explained
SaaS tools built on the data warehouse, also known as Connected Apps.
Arpit Choudhury
Jun 24, 2022
4
10
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Warehouse-native Apps Explained
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How To Decide Which Events to Track?
Learn about the framework that will help you decide which events to track, what data to gather, and which pitfalls to avoid.
Arpit Choudhury
Jun 7, 2022
1
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How To Decide Which Events to Track?
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May 2022
What Are the Components of Event Data?
The different components of event data and how to define events properly before you begin instrumentation.
Arpit Choudhury
May 30, 2022
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What Are the Components of Event Data?
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What Are Entities In the Context of Event Data?
The purpose of entities in the context of tracking event data.
Arpit Choudhury
May 17, 2022
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What Are Entities In the Context of Event Data?
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