Audience Data Pro

In-depth guides that will make you an Audience Data (previously Customer Data) Pro!

Characteristics, confusion, and ownership.
Learn about the components that a CDP comprises to understand the difference between Composable and Packaged CDPs
Characteristics, confusion, and ownership.
Why it’s important to keep zero-party data fresh or up-to-date
Optimized onboarding, better engagement, and identity resolution.
Data quality, product relevancy, privacy, and better audience relationships.
A quick overview of explicitly collected entity data and identity data.
An in-depth breakdown and the purpose of each subtype: event data, entity data, and identity data.
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