Average rating

"A gem for marketing professionals! "GDG" provides actionable insights into leveraging data for targeted campaigns—essential for data-driven strategies."

Good Data To Growth

Drive Data-powered Growth 🚀

The Good Data To Growth

"A gem for marketing professionals! "GDG" provides actionable insights into leveraging data for targeted campaigns—essential for data-driven strategies."

Average rating

The GDG Book

Drive Data-powered Growth 🚀

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The GDG Book

Drive Data-powered Growth 🚀

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Early access to the book
Early access to the GDG Community
Early access to the book
Early access to the GDG Community

Who is this book for?

This book is for folks ready to use data to grow a SaaS product with a steadily growing user base.

More specifically, the book is useful for you if:

  • You are a growth practitioner  who is ready to collaborate with your data or engineering counterparts to collect and activate data to drive growth (increase product adoption and activation, habit formation, conversion and expansion).
  • You are a founder who is looking to do the same by yourself or by hiring a part-time/full-time growth professional.

I also think the book will be helpful for folks who have approved the procurement of datatech/martech tools and wish to better understand how their teams can maximize the utility of the tools to drive data-powered growth.

When you buy the book today, you'll get access to the digital version of the book. Besides lots of diagrams, you will  find actionable prompts throughout the book that will encourage you to ponder and conduct small exercises.

If you've found my writing helpful, I'm certain you will find this book useful – and hopefully enjoyable too!                                                                                                         

Arpit-image
Arpit Choudhury
Tagline

The Book Structure

While the book is an extension of the GDG model, chapters don’t necessarily mirror the order in which the components appear in the model.

The first chapter sets the stage by offering an opinionated approach to laying a foundation for Good Data; it’s a short chapter and the only one that’s high on theory while the rest are rooted in first-hand stories.

Chapter 01

Context and Good Data

Explore the key lessons and takeaways that will empower you to

Chapter 02

Burning Questions, Answered

Gain exclusive tips and insights from industry experts and thought leaders featured in the book.

Chapter 03

Team Dynamics and Growth Mavericks

Follow detailed guides that break down complex topics into easy-to-understand steps.

Chapter 04

Deconstructing Data Modeling

Learn from real-world examples that showcase the success stories of others who have applied these principles.

Chapter 05

Real-Life Case Studies

Learn from real-world examples that showcase the success stories of others who have applied these principles.

The Book Structure

There are 5 chapters – the first sets the stage by offering an opinionated approach to laying a foundation for Good Data; it’s a short chapter and the only one that’s high on theory while the rest are rooted in first-hand stories. Most chapters contain a lot of diagrams, making it easy to grasp technical concepts.

Chapter 01

Context and Good Data

~ Building a Robust Data Foundation
~ Contextless Data Collection
~ Burning Questions

Chapter 02

Burning Questions, Answered

~ Hello, data!
~ Where do you come from?
~ Where do you need to go?

Chapter 03

Team Dynamics and Growth Mavericks

~ The DAO of Collaboration
~ Conflict and Contracts
~ Culture, Team Structure, and Semi-technical Talent

Chapter 04

Deconstructing Data Modeling

~ Application Data Models
~ Analytical Data Models
~ And how the two are related

Chapter 05

Modeling Meaningful Metrics

~ Raw materials for metrics
~ It’s not straightforward
~ What a metric is and isn’t

databeats is doing important work, educating both sides and bridging data teams and marketing teams. Arpit is top notch and I've personally learned a ton from his content 🙏

Phil Gamache

Databeats is my one-stop shop for honest explanations of everything happening in martech and data. Arpit does a great job breaking down complex concepts, and he prioritizes education above everything else. Databeats helps me stay on top of all the new trends in marketing and growth!

Katy

databeats gives you the data knowledge and skills to swim instead of just tread water. If I run into a difficult marketing data problem, I'll look to databeats to see if they've already discussed the topic.

Ward R

Arpit at Databeats is a true gem! His infectious personality and passion for both data and music shine through in every conversation. Not only does he make data interesting and understandable, but he also adds a creative flair to everything he does.

Being a part of his vibrant data-focused community has been an absolute joy, and I'm grateful for the opportunity to learn and grow alongside him. So a big thank you to Arpit, the maestro of blending music and data seamlessly! Excited to see what's next.

Michele Nieberding

Databeats consistently deliver content that is meticulously crafted, full of knowledge, high quality. It's a must read in the sea of digital content that is out there.

Vishal Waghmode

Arpit from databeats was one of the most important (if not THE most important) early customers for us at Userflow. He not only gave us a chance when we were brand new, he also provided invaluable feedback and helped drive our product development in the right direction. I'm super grateful for having worked with Arpit.

Sebastian Seilund

Arpit has been a great sounding board as we built Iteratively. He's intimately familiar with how to use data to drive change within an organization and help you hit your goals. He distills these principles into content that is easy to digest, and provides actionable ways to get started.

Patrick Thompson

databeats provides some of the most accessible data content out there. As a product marketer in the data & analytics space, the databeats content has helped me up-level my learning so that I can be more effective at my job. Plus, the databeats community has been an incredible source of support, ideas, and networking with talented folks in the field.

Mallory Busch

Jumping into databeats has been like finding a goldmine for me. Arpit's way of breaking down data topics is super enlightening and has seriously leveled up my game. He has opened up the Data industry so we can all get the lowdown on the latest in data approaches and methods. Arpit makes it all click and validates my own thinking on these complex topics.

His databeats.community playbooks and articles gets me thinking and expands my own ideation, which is pretty rad after 20+ years in the biz.Whenever I'm diving into data methods, AI/ML, or wrestling with CDP concepts, I've got the databeats.community as my secret playbook. It's been a game-changer for me.

Travis Giffin

Very well structured and articulated content - makes the topic of 'Data' a lot less overwhelming for novices like myself. Especially appreciate the honesty and candidness with which the author has delved into personal experiences, mistakes made and lessons learnt in his own journey, to make the articles very relatable.

Tina Chaudhuri

Databeats is, so far, one of the most valuable and insightful sources of information for those working in tech-related data fields and MarTech.What sets Arpit apart is his unbeatably honest approach, free from any bias toward specific methodologies or vendors.

Fabio Marastoni

Huge fan of Arpit and Databeats. As an engineer who was suddenly thrown into solving problems in the marketing/growth domain, Databeats has been instrumental in deepening my understanding of the space and, more importantly, in shaping my perspective. Onwards and upwards!

Arun Thulasidharan

Databeats and founder Arpit are a perfect sparring partner for me on data related topics and CDP. Always helpful to think along and provide some insights! Keep it up with sharing your value!

Martijn de Reeper

The databeats content is exactly what a product or marketing person needs to use data to drive growth.

Franciska Dethlefsen

databeats is doing important work, educating both sides and bridging data teams and marketing teams. Arpit is top notch and I've personally learned a ton from his content 🙏

Phil Gamache

Databeats is my one-stop shop for honest explanations of everything happening in martech and data. Arpit does a great job breaking down complex concepts, and he prioritizes education above everything else. Databeats helps me stay on top of all the new trends in marketing and growth!

Katy

databeats gives you the data knowledge and skills to swim instead of just tread water. If I run into a difficult marketing data problem, I'll look to databeats to see if they've already discussed the topic.

Ward R

Arpit at Databeats is a true gem! His infectious personality and passion for both data and music shine through in every conversation. Not only does he make data interesting and understandable, but he also adds a creative flair to everything he does.

Being a part of his vibrant data-focused community has been an absolute joy, and I'm grateful for the opportunity to learn and grow alongside him. So a big thank you to Arpit, the maestro of blending music and data seamlessly! Excited to see what's next.

Michele Nieberding

Databeats consistently deliver content that is meticulously crafted, full of knowledge, high quality. It's a must read in the sea of digital content that is out there.

Vishal Waghmode

Arpit from databeats was one of the most important (if not THE most important) early customers for us at Userflow. He not only gave us a chance when we were brand new, he also provided invaluable feedback and helped drive our product development in the right direction. I'm super grateful for having worked with Arpit.

Sebastian Seilund