Who is this book for?
This book is for folks ready to use data to grow a SaaS product with a steadily growing user base.
More specifically, the book is useful for you if:
- You are a growth practitioner who is ready to collaborate with your data or engineering counterparts to collect and activate data to drive growth (increase product adoption and activation, habit formation, conversion and expansion).
- You are a founder who is looking to do the same by yourself or by hiring a part-time/full-time growth professional.
I also think the book will be helpful for folks who have approved the procurement of datatech/martech tools and wish to better understand how their teams can maximize the utility of the tools to drive data-powered growth.
When you buy the book today, you'll get access to the digital version of the book. Besides lots of diagrams, you will find actionable prompts throughout the book that will encourage you to ponder and conduct small exercises.
If you've found my writing helpful, I'm certain you will find this book useful – and hopefully enjoyable too!
The Book Structure
There are 5 chapters – the first sets the stage by offering an opinionated approach to laying a foundation for Good Data; it’s a short chapter and the only one that’s high on theory while the rest are rooted in first-hand stories. Most chapters contain a lot of diagrams, making it easy to grasp technical concepts.
Context and Good Data
~ Building a Robust Data Foundation
~ Contextless Data Collection
~ Burning Questions
Burning Questions, Answered
~ Hello, data!
~ Where do you come from?
~ Where do you need to go?
Team Dynamics and Growth Mavericks
~ The DAO of Collaboration
~ Conflict and Contracts
~ Culture, Team Structure, and Semi-technical Talent
Deconstructing Data Modeling
~ Application Data Models
~ Analytical Data Models
~ And how the two are related
Modeling Meaningful Metrics
~ Raw materials for metrics
~ It’s not straightforward
~ What a metric is and isn’t
👋 Hey, I'm Arpit and here's the short version of my story:
I'm deeply passionate about data education for non-data people.
Since 2020, I've been creating honest, accessible, data content for growth practitioners working at the intersection of product, marketing, and of course, data.
I first started publishing my guides on Data-led Academy (DLA) while working as the Head of Growth at Integromat (now Make). In 2022, DLA was acquired by Amplitude.
During my time at Integromat, I experienced a gap in educational content for semi-technical operators like me who wanted to learn about data, but only in the context of their everyday work, without pivoting their careers.
Today, databeats exists to beat that gap – for good. 🥁
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databeats is doing important work, educating both sides and bridging data teams and marketing teams. Arpit is top notch and I've personally learned a ton from his content 🙏
Databeats is my one-stop shop for honest explanations of everything happening in martech and data. Arpit does a great job breaking down complex concepts, and he prioritizes education above everything else. Databeats helps me stay on top of all the new trends in marketing and growth!
databeats gives you the data knowledge and skills to swim instead of just tread water. If I run into a difficult marketing data problem, I'll look to databeats to see if they've already discussed the topic.
Arpit at Databeats is a true gem! His infectious personality and passion for both data and music shine through in every conversation. Not only does he make data interesting and understandable, but he also adds a creative flair to everything he does.
Being a part of his vibrant data-focused community has been an absolute joy, and I'm grateful for the opportunity to learn and grow alongside him. So a big thank you to Arpit, the maestro of blending music and data seamlessly! Excited to see what's next.
Databeats consistently deliver content that is meticulously crafted, full of knowledge, high quality. It's a must read in the sea of digital content that is out there.
Arpit from databeats was one of the most important (if not THE most important) early customers for us at Userflow. He not only gave us a chance when we were brand new, he also provided invaluable feedback and helped drive our product development in the right direction. I'm super grateful for having worked with Arpit.
