The Good Data To Growth

The GDG Book

Drive Data-powered Growth 🚀

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"A gem for marketing professionals! "GDG" provides actionable insights into leveraging data for targeted campaigns—essential for data-driven strategies."

Arpit choudury

Founder, Databeats

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Introducing The Good Data To Growth

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The Commodification of Data Activation

Data Activation is a topic I’ve been covering since early 2020 – after all, activating data is what got me deep into the data space when I was leading growth at a fast-growing SaaS startup.

However, what I didn't anticipate at the time was that the term “data activation” will soon be used to describe a new category of data tooling.

As a growth person, I took it for granted that the act of running data-powered campaigns and experiments was in fact, “data activation” – essentially going beyond analysis and taking action on the available data.

Taking action on data or activating it seemed like a natural next step after running analyses in a product analytics tool and identifying points of friction in our user journey.

Taking action on data or activating it seemed like a natural next step after running analyses in a product analytics tool and identifying points of friction in our user journey.
Taking action on data or activating it seemed like a natural next step after running analyses in a product analytics tool and identifying points of friction in our user journey.
Taking action on data or activating it seemed like a natural next step after running analyses in a product analytics tool and identifying points of friction in our user journey.
Taking action on data or activating it seemed like a natural next step after running analyses in a product analytics tool and identifying points of friction in our user journey.

The Commodification of Data Activation

Data Activation is a topic I’ve been covering since early 2020 – after all, activating data is what got me deep into the data space when I was leading growth at a fast-growing SaaS startup.

However, what I didn't anticipate at the time was that the term “data activation” will soon be used to describe a new category of data tooling.

Taking action on data or activating it seemed like a natural next step after running analyses in a product analytics tool and identifying points of friction in our user journey.

Scale with Mollie Webflow template

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