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Product Analytics

Customer Data Infrastructure
Event Tracking
First-party Data
Product Analytics
Creating a data tracking plan

Creating and Using a Data Tracking Plan

Documenting your data collection needs before implementing a CDP.

Product Analytics
Customer Data Infrastructure
Understanding Customer Data [Series]

Understanding Customer Data [Series]

A series of 5 tactical guides to learn the fundamentals of customer data infrastructure (CDI).

Customer Data Infrastructure
Product Analytics
Event Tracking
Client Side vs Server Side Events

Tips To Decide What Events To Track

Understanding Customer Data: Track 5

Customer Data Infrastructure
Product Analytics
Event Tracking
Components of Event Data: Entities and Properties

Components of Event Data

Understanding Customer Data: Track 4

Customer Data Infrastructure
Product Analytics
Event Tracking
A user may belong to many accounts

Event Data and Associated Entities

Understanding Customer Data: Track 3

Customer Data Infrastructure
Product Analytics
Event Tracking
The 4 key phases of the customer journey

How Event Data Enables Data-powered Growth

Understanding Customer Data: Track 2

Customer Data Infrastructure
Product Analytics
Event Tracking
Customer Data Components: Events and Entities

Customer Data Components: Events and Entities

Understanding Customer Data: Track 1

Data Activation
Product Analytics

Data Activation In The Modern Data Stack

So hot since 2021.

Components of Event Data

Creating and Using a Data Tracking Plan

Customer Data Components: Events and Entities

Data Activation In The Modern Data Stack

Event Data and Associated Entities

Growth Is Possible Without a CDP — Packaged or Composable

How Event Data Enables Data-powered Growth

The Analysis Layer of the Modern Data Stack

Tips To Decide What Events To Track

Understanding Customer Data [Series]