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Event (Product) Analytics

Data Analysis
Event (Product) Analytics
First-party Data
Burning Questions

Burning Questions: An Introduction

Burning Questions, Answered: Part 1

Data Analysis
Event (Product) Analytics
First-party Data
What data is needed?

Burning Questions, Answered: What data is needed?

Burning Questions, Answered: Part 2

Data Analysis
Event (Product) Analytics
First-party Data
Data From Internal Sources

Where Does the Data Originate? Internal Sources Explained

Burning Questions, Answered: Part 3

Data Analysis
Event (Product) Analytics
First-party Data
Data Destinations: Where first-party data is consumed

Burning Questions, Answered: Where will the data be consumed? 

Burning Questions, Answered: Part 5

Data Analysis
Event (Product) Analytics
First-party Data
Data from external sources

Where Does the Data Originate? External Sources Explained

Burning Questions, Answered: Part 4

Event Data
Customer Data Infrastructure
First-party Data
Event (Product) Analytics
Properties of good data

How Data Governance Can Help Collect Good Event Data

Build trust in data and maximize its value by getting the data that’s right for you. A guest post by João Lousada.

Customer Data Infrastructure
Event Data
First-party Data
Event (Product) Analytics
Creating a data tracking plan

Creating and Using a Data Tracking Plan

Documenting your data collection needs before implementing a CDP.

Customer Data Infrastructure
Event (Product) Analytics
Event Data
Client Side vs Server Side Events

Tips To Decide Which Events To Track

Understanding First-party Data: Part 5

Burning Questions, Answered: What data is needed?

Burning Questions, Answered: Where will the data be consumed? 

Burning Questions: An Introduction

Components of Event Data and Associated Entities

Creating and Using a Data Tracking Plan

Data Activation In The Modern Data Stack

First-party Data Components: Events and Entities

Growth Is Possible Without a CDP — Packaged or Composable

How Data Governance Can Help Collect Good Event Data

How Event Data Enables Data-powered Growth

The Analysis Layer of the Modern Data Stack

The Role of Entities in Event Data

Tips To Decide Which Events To Track

Where Does the Data Originate? External Sources Explained

Where Does the Data Originate? Internal Sources Explained