Understanding Zero-Party Data
First-party Data vs Zero-party Data
Understand the characteristics of first-party data and zero-party data, where the confusion stems from, and which party owns what.
Subtypes of First-party Data and Zero-party Data
Learn about the subtypes of first-party data and zero-party data.
Zero-party Data: Use Cases and Personalization Benefits
Learn how zero-party data helps improve your audience data strategy via hyper-personalized audience experiences.