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Understanding Zero-Party Data [Series]
A series of 4 tactical guides to learn the fundamentals of Zero-party Data.
We Need To Talk About Customer Data
It’s about time we rethink the usage of the term "customer data" and potentially replace it with a more accurate term — audience data.
Zero-party Data: Freshness Is Key
Learn why it’s important to keep zero-party data fresh or up-to-date.
Zero-party Data: Use Cases and Personalization Benefits
Learn how zero-party data helps improve your audience data strategy via hyper-personalized audience experiences.
Subtypes of First-party Data and Zero-party Data
Learn about the subtypes of first-party data and zero-party data.