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Data Analysis

Data Modeling
Data Analysis

Analytical Data Models Explained

Deconstructing Data Models: Part 3

Data Modeling
Data Analysis

Application Data Models Explained

Deconstructing Data Models: Part 1

Data Analysis
Event (Product) Analytics
First-party Data
Burning Questions

Burning Questions: An Introduction

Burning Questions, Answered: Part 1

Data Analysis
Event (Product) Analytics
First-party Data
What data is needed?

Burning Questions, Answered: What data is needed?

Burning Questions, Answered: Part 2

Data Analysis
Event (Product) Analytics
First-party Data
Data From Internal Sources

Where Does the Data Originate? Internal Sources Explained

Burning Questions, Answered: Part 3

Data Analysis
Event (Product) Analytics
First-party Data
Data Destinations: Where first-party data is consumed

Burning Questions, Answered: Where will the data be consumed? 

Burning Questions, Answered: Part 5

Data Analysis
Event (Product) Analytics
First-party Data
Data from external sources

Where Does the Data Originate? External Sources Explained

Burning Questions, Answered: Part 4

Data Activation
Data Analysis

Data Discrepancies In Marketing

Discrepancies between marketing data sources undermine trust in the data and lead to multiple problems – let’s change that. A guest post by Barbara Galiza.

Analysis Interfaces

Analytical Data Models Explained

Application Data Models Explained

Burning Questions, Answered: What data is needed?

Burning Questions, Answered: Where will the data be consumed? 

Burning Questions: An Introduction

Data Discrepancies In Marketing

Good Data To Growth (GDG): Introduction to the model and the book

Intelligent Eggs: The Third Era of BI

The Analysis Layer of the Modern Data Stack

Where Does the Data Originate? External Sources Explained

Where Does the Data Originate? Internal Sources Explained