Turn Data into Growth

Beyond Product Marketing: CDP Terms, Lingo, and Definitions to Get Past the Confusion

A guide by Luke Ambrosetti.

Good Data To Growth: The GDG Model and Book Introduction

It's time to turn data into growth!

Creating and Using a Data Tracking Plan

Documenting your data collection needs before implementing a CDP.

Data Activation Is Not The Goal

A series of 3 guides to understand the role of Data Activation.

Data Activation Done – What’s Next?

What teams need to do to turn data into predictable and measurable growth.

WApps

The future of SaaS?

Let's End The CDP Battle [Campaign]

It's time to end this frivolous battle about Composable CDPs.

Understanding Zero-Party Data [Series]

A series of 4 tactical guides to learn the fundamentals of Zero-party Data.

Understanding Customer Data [Series]

A series of 5 tactical guides to learn the fundamentals of customer data infrastructure (CDI).

Warehouse-native Apps | Luke Ambrosetti, Solutions Engineer at Snowflake (ex-MessageGears)

Part 3 of the collection on warehouse-native apps.

The Stairway To Data Activation

For growth to happen, a lot needs to happen before and after data activation workflows are set in motion.

Make Your Data Warehouse Your Growth Engine | Boris Jabes, CEO at Census