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Data Activation

First-party Data
Data Activation
Actions and preferences together lead to more engagement and better relationships

How to Understand Audience Preferences to Improve Engagement and Build Better Relationships

Data-powered Messaging: Part 5

First-party Data
Data Activation
How to Use Data-powered In-app Experiences for Personalized User Onboarding

How to Use Data-powered In-app Experiences for Personalized User Onboarding

Data-powered Messaging: Part 4

First-party Data
Data Activation
How to Set Up Data-powered Push Notifications with Persona-Based Personalization

How to Set Up Data-powered Push Notifications with Persona-Based Personalization

Data-powered Messaging: Part 3

Data Activation
First-party Data
Data-powered Onboarding Emails

How to Set Up Data-powered Onboarding Emails

Data-powered Messaging: Part 2

Data Activation
First-party Data
Fundamentals of Data-powered Messaging

Fundamentals of Data-powered Messaging

Data-powered Messaging: Part 1

Data Activation
Warehouse-Native Apps
Real-time Analytics
Real-time Data Activation

From Big Data to Real-time Data Activation: The Convergence of Speed, Scale, and Accuracy of Data

Real-time data activation powered by the data warehouse. A guest post by Boris Jabes.

Data Activation
Data Analysis

Data Discrepancies In Marketing

Discrepancies between marketing data sources undermine trust in the data and lead to multiple problems – let’s change that. A guest post by Barbara Galiza.

Customer Data Platform
Customer Data Infrastructure
Data Activation
Data Integration

CDP Composable vs. CDP Empaquetado: Una Guía Sin Sesgos para Explicar Ambas Soluciones a Detalle

Aprende sobre los módulos que componen un CDP para entender la diferencia entre una estrategia composable y empaquetada de la solución.

Beyond Product Marketing: CDP Terms, Lingo, and Definitions to Get Past the Confusion

CDP Composable vs. CDP Empaquetado: Una Guía Sin Sesgos para Explicar Ambas Soluciones a Detalle

Data Activation Done – What’s Next?

Data Activation In The Modern Data Stack

Data Activation Use Cases

Data Discrepancies In Marketing

From Big Data to Real-time Data Activation: The Convergence of Speed, Scale, and Accuracy of Data

Fundamentals of Data-powered Messaging

Good Data To Growth (GDG): Introduction to the model and the book

How Event Data Enables Data-powered Growth

How to Set Up Data-powered Onboarding Emails

How to Set Up Data-powered Push Notifications with Persona-Based Personalization

How to Understand Audience Preferences to Improve Engagement and Build Better Relationships

How to Use Data-powered In-app Experiences for Personalized User Onboarding

Make Your Data Warehouse Your Growth Engine | Boris Jabes, CEO at Census

Product-led Sales (PLG CRM)

Putting Data To Work | Matthew Brandt, Data Practitioner and Creator

The Commodification of Data Activation

The Rapid Evolution of Reverse ETL | Boris Jabes, CEO at Census

The Stairway To Data Activation

Tools To Combine Event Data With Object Data For Activation