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Customer Data Infrastructure

Customer Data Platform
Customer Data Infrastructure
Data Activation
Event Data
Real-time Analytics
From CDP Product Marketing to CDP Reality

Beyond Product Marketing: CDP Terms, Lingo, and Definitions to Get Past the Confusion

A guide by Luke Ambrosetti.

Customer Data Infrastructure
Event Data
First-party Data
Event (Product) Analytics
Creating a data tracking plan

Creating and Using a Data Tracking Plan

Documenting your data collection needs before implementing a CDP.

Customer Data Infrastructure
Event (Product) Analytics
Event Data
Client Side vs Server Side Events

Tips To Decide Which Events To Track

Understanding First-party Data: Part 5

First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
Components of Event Data: Entities and Properties

Components of Event Data and Associated Entities

Understanding First-party Data: Part 4

Customer Data Platform
Customer Data Infrastructure
CDI vs CDP | Michael Katz, CEO at mParticle

CDI vs CDP | Michael Katz, CEO and Co-founder at mParticle

CDI != CDP