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Customer Data Infrastructure

Customer Data Infrastructure
Event Tracking
First-party Data
Product Analytics
Creating a data tracking plan

Creating and Using a Data Tracking Plan

Documenting your data collection needs before implementing a CDP.

Product Analytics
Customer Data Infrastructure
Understanding Customer Data [Series]

Understanding Customer Data [Series]

A series of 5 tactical guides to learn the fundamentals of customer data infrastructure (CDI).

Customer Data Infrastructure
Event Tracking
A Complete Guide to Behavioral Data Collection

A Complete Guide to Behavioral Data Collection

Learn all about collecting event data from first-party and third-party data sources.

Customer Data Infrastructure
Product Analytics
Event Tracking
Client Side vs Server Side Events

Tips To Decide What Events To Track

Understanding Customer Data: Track 5

Customer Data Infrastructure
Product Analytics
Event Tracking
Components of Event Data: Entities and Properties

Components of Event Data

Understanding Customer Data: Track 4

Customer Data Platform
Customer Data Infrastructure
CDI vs CDP | Michael Katz, CEO at mParticle

CDI vs CDP | Michael Katz, CEO and Co-founder at mParticle

CDI != CDP

Customer Data Infrastructure
Product Analytics
Event Tracking
A user may belong to many accounts

Event Data and Associated Entities

Understanding Customer Data: Track 3

Customer Data Infrastructure
Product Analytics
Event Tracking
The 4 key phases of the customer journey

How Event Data Enables Data-powered Growth

Understanding Customer Data: Track 2

A Complete Guide to Behavioral Data Collection

CDI and CDP Tools

CDI vs CDP | Michael Katz, CEO and Co-founder at mParticle

Components of Event Data

Creating and Using a Data Tracking Plan

Customer Data Components: Events and Entities

Event Data and Associated Entities

Growth Is Possible Without a CDP — Packaged or Composable

How Event Data Enables Data-powered Growth

Tips To Decide What Events To Track

Understanding Customer Data [Series]