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First-party Data

Culture and Collaboration
First-party Data
Data dependencies depicting the need for data contracts

Data Contracts Explained

What the heck is a data contract and why it can be a boon for growth teams!

First-party Data
Data Activation
Actions and preferences together lead to more engagement and better relationships

How to Understand Audience Preferences to Improve Engagement and Build Better Relationships

Data-powered Messaging: Part 5

Data Analysis
Event (Product) Analytics
First-party Data
Burning Questions

Burning Questions: An Introduction

Burning Questions, Answered: Part 1

Data Analysis
Event (Product) Analytics
First-party Data
What data is needed?

Burning Questions, Answered: What data is needed?

Burning Questions, Answered: Part 2

Data Analysis
Event (Product) Analytics
First-party Data
Data From Internal Sources

Where Does the Data Originate? Internal Sources Explained

Burning Questions, Answered: Part 3

First-party Data
Culture and Collaboration
Contextless Data Collection

The Outcome of Contextless Data Collection

Nothing but frustration!

Data Analysis
Event (Product) Analytics
First-party Data
Data Destinations: Where first-party data is consumed

Burning Questions, Answered: Where will the data be consumed? 

Burning Questions, Answered: Part 5

Data Analysis
Event (Product) Analytics
First-party Data
Data from external sources

Where Does the Data Originate? External Sources Explained

Burning Questions, Answered: Part 4

A Complete Guide to Event Data Collection

Burning Questions, Answered: What data is needed?

Burning Questions, Answered: Where will the data be consumed? 

Burning Questions: An Introduction

Components of Event Data and Associated Entities

Creating and Using a Data Tracking Plan

Data Contracts Explained

First-party Data Components: Events and Entities

First-party Data vs Zero-party Data

Fundamentals of Data-powered Messaging

How Data Governance Can Help Collect Good Event Data

How Event Data Enables Data-powered Growth

How to Set Up Data-powered Onboarding Emails

How to Set Up Data-powered Push Notifications with Persona-Based Personalization

How to Understand Audience Preferences to Improve Engagement and Build Better Relationships

How to Use Data-powered In-app Experiences for Personalized User Onboarding

Subtypes of First-party Data and Zero-party Data

The Outcome of Contextless Data Collection

The Role of Entities in Event Data

We Need To Talk About Customer Data

Where Does the Data Originate? External Sources Explained

Where Does the Data Originate? Internal Sources Explained