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First-party Data

Customer Data Infrastructure
Event Tracking
First-party Data
Product Analytics
Creating a data tracking plan

Creating and Using a Data Tracking Plan

Documenting your data collection needs before implementing a CDP.

First-party Data
First-Party Data [Collection]

First-Party Data [Collection]

A collection of our best content on First-party Data.

Zero-party Data
First-party Data

We Need To Talk About Customer Data

It’s about time we rethink the usage of the term "customer data" and potentially replace it with a more accurate term — audience data.

First-party Data
Zero-party Data
The various types of audience data or customer data

Subtypes of First-party Data and Zero-party Data

Learn about the subtypes of first-party data and zero-party data.

First-party Data
Zero-party Data
Audience data types explained

First-party Data vs Zero-party Data

Understand the characteristics of first-party data and zero-party data, where the confusion stems from, and which party owns what.

Creating and Using a Data Tracking Plan

First-Party Data [Collection]

First-party Data vs Zero-party Data

Subtypes of First-party Data and Zero-party Data

We Need To Talk About Customer Data