This guide is part 1 of the series on Understanding Customer Data for Product Analytics and was originally published on the Amplitude blog. A typical conversation about data often brings up the privacy practices of big tech — the fact that they gather too much data and the growing concerns over the opaqueness of their data policies have given birth to s…

This guide is part 2 of the series on Understanding Customer Data for Product Analytics and was originally published on the Amplitude blog. Event data helps understand exactly how a product is being used and whether or not users perform critical actions and complete the tasks that will lead them to derive the product’s core value—or in other words, reach…

This guide is part three of the series on understanding customer data for product analytics; it was originally published on the Amplitude blog. Event data is incredibly helpful to decipher what is going on inside a product or how something is being done. However, unless you know…

This guide is part 4 of the series on Understanding Customer Data for Product Analytics and was originally published on the Amplitude blog. Customer data, in the context of product analytics, comprises event data and entity data — you already know this if you’ve gone through part one of this series. …

This guide is part 5 of the series on Understanding Customer Data for Product Analytics and was originally published on the Amplitude blog. To decide which events to track, you need to first list down all the questions you’d like to answer about your users and their product usage…