CDP Beats [Series]

Everything you need to know about Customer Data Platforms in 2023

Arpit Choudhury

Apr 3, 2023

Launched in March, CDP Beats aims to cover everything one needs to know about Customer Data Platforms in 2023.

CDP Beats

Part 1:

Composable CDP vs. Packaged CDP: An Unbiased Guide Explaining the Two Solutions In Detail

Produced in collaboration with Glenn Vanderlinden (Co-founder of Human37), and originally published on the astorik learning hub, this guide is part one of the series titled CDP Beats. The CDP — such a freaking beast, isn’t it? I think it’s a little bit like Hydra in Greek mythology — the water monster that would grow two heads every time one of its heads…

2 months ago · 8 likes · Arpit Choudhury and Glenn Vanderlinden

Part 2:

Composable CDP vs. Packaged CDP: Determining the Right Solution for Your Organization

If you’ve had a chance to look at our previous post in this series, you already know that the CDP exhibits the properties of antifragility — a concept developed by Nassim Taleb in his book, Antifragile. Antifragility is a property of systems in which they increase in capability to thrive as a result of stressors, shocks, volatility, noise, mistakes, fau…

2 months ago · 2 likes · Glenn Vanderlinden and Arpit Choudhury

Part 3:

You Can Build Data-powered Experiences Without a CDP — Packaged or Composable

You don’t need a CDP. All you need is a data warehouse, a couple of data collection tools, and a reverse ETL tool, and there you go — you’ve got everything you need to accelerate growth via data-powered personalization. Well, guess what? When I was given reigns of Growth at Integromat (now…

2 months ago · 4 likes · Arpit Choudhury

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