Tactical guides covering the fundamentals of customer data infrastructure

What Is Customer Data?

The components of customer data in the context of product analytics.

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What Is the Purpose of Event Data?

How event data helps build personalized experiences across different stages of the customer lifecycle.

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What Are Entities In the Context of Event Data?

The purpose of entities in the context of tracking event data.

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What Are the Components of Event Data?

The different components of event data and how to define events properly before you begin instrumentation.

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How To Decide Which Events to Track?

Learn about the framework that will help you decide which events to track, what data to gather, and which pitfalls to avoid.

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Once you have a good understanding of customer data, we recommend digging deeper into first-party data,

First-party Data [Collection]