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Understanding Zero-Party Data [Series]

A series of 4 tactical guides to learn the fundamentals of Zero-party Data.

Created :  
August 20, 2023
Created :  
Updated :  
September 16, 2023
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Everything you need to know about Zero-party Data or 0PD

First-party Data vs. Zero-party Data

This guide explains the key characteristics and the points of confusion between first-party data and zero-party data – the two main types of "Customer Data".


Subtypes of First-party Data and Zero-party Data

This guide offers an in-depth breakdown of the subtypes of zero-party data as well as first-party data along with the purpose each subtype serves.


Zero-party Data: Use Cases and Personalization Benefits

This guide covers common use cases of zero-party data and explains how zero-party data helps improve audience data strategy and personalization efforts.


Zero-party Data Freshness

This guide explains the importance of keeping zero-party data fresh or up-to-date in the context of both B2B and B2C.


Check out our series on First-party data.

First-party Data [Series]

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