Series:

Understanding Zero-Party Data

First-party Data
Zero-party Data
Audience data types explained

First-party Data vs Zero-party Data

Understand the characteristics of first-party data and zero-party data, where the confusion stems from, and which party owns what.

First-party Data
Zero-party Data
The various types of audience data or customer data

Subtypes of First-party Data and Zero-party Data

Learn about the subtypes of first-party data and zero-party data.

Zero-party Data
Use Cases and Personalization Benefits of Zero-party Data

Zero-party Data: Use Cases and Personalization Benefits

Learn how zero-party data helps improve your audience data strategy via hyper-personalized audience experiences.

Zero-party Data
The importance of keeping zero-party data fresh or up-to-date.

Zero-party Data: Freshness Is Key

Learn why it’s important to keep zero-party data fresh or up-to-date.