Everything you need to know about Zero-party Data or 0PD
This guide explains the key characteristics and the points of confusion between first-party data and zero-party data – the two main types of "Customer Data".
This guide offers an in-depth breakdown of the subtypes of zero-party data as well as first-party data along with the purpose each subtype serves.
This guide covers common use cases of zero-party data and explains how zero-party data helps improve audience data strategy and personalization efforts.
This guide explains the importance of keeping zero-party data fresh or up-to-date in the context of both B2B and B2C.
Check out our series on First-party data.