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Zero-Party Data [Series]

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Series

Zero-Party Data [Series]

Everything you need to know about Zero-party Data or 0PD

Arpit Choudhury
Mar 24, 2023
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Zero-Party Data [Series]

databeats.community
Zero-party Data

Part 1:

data beats
First-party Data vs. Zero-party Data
This is a follow-up to the previous post where I proposed that the term customer data be replaced with audience data. The rationale behind this suggestion is that enterprises no longer just deal with leads and customers and B2B brands, in particular, must keep their…
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4 months ago · 5 likes · Arpit Choudhury

Part 2:

data beats
Subtypes of Zero-party Data
In the previous post, I offered an in-depth overview of the subtypes of first-party data — do check it out before jumping into this post where I describe the subtypes of zero-party data. You can also read both parts together, originally posted on the astorik learning hub…
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4 months ago · 1 like · Arpit Choudhury

Part 3:

data beats
Use Cases for Zero-party Data
In the previous post, I described the subtypes of zero-party data and today, I’m covering its four primary use cases. This is an excerpt from a guide originally published on the astorik learning hub → Since zero-party data is shared by audiences directly or explicitly, it’s deemed to be more accurate than first-party d…
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4 months ago · 4 likes · Arpit Choudhury

Part 4:

data beats
Personalization Benefits of Zero-party Data
In the previous post, I covered the common use cases of zero-party data for B2B and B2C. Today, I’m covering why zero-party is key to building hyper-personalized audience experiences. This is an excerpt from a guide originally published on the astorik learning hub…
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4 months ago · 1 like · Arpit Choudhury

Part 5:

data beats
Zero-party Data Freshness
Oh hello! Welcome to data beats. Today’s issue is from Audience Data Pro and was originally published on the astorik learning hub…
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3 months ago · 2 likes · Arpit Choudhury

Check out our series on First-party data:

data beats
First-party Data
Part 1: Part 2: Part 3: Part 4: Part 5: Check out our series on Zero-party data…
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2 months ago · Arpit Choudhury
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Zero-Party Data [Series]

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