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Customer Data Infrastructure

First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
A user may belong to many accounts

The Role of Entities in Event Data

Understanding First-party Data: Part 3

First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
Data Activation
The 4 key phases of the customer journey

How Event Data Enables Data-powered Growth

Understanding First-party Data: Part 2

First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
Customer Data Components: Events and Entities

First-party Data Components: Events and Entities

Understanding First-party Data: Part 1

Customer Data Platform
Customer Data Infrastructure
CDI and CDP Tools

CDI and CDP Tools

Tools to collect behavioral data from primary data sources

Customer Data Platform
Customer Data Infrastructure
Event (Product) Analytics
Event Data
Growth without a CDP is possible!

Growth Is Possible Without a CDP — Packaged or Composable

A story of fast growth without a CDP.

A Complete Guide to Event Data Collection

Beyond Product Marketing: CDP Terms, Lingo, and Definitions to Get Past the Confusion

CDI and CDP Tools

CDI vs CDP | Michael Katz, CEO and Co-founder at mParticle

CDP Composable vs. CDP Empaquetado: Una Guía Sin Sesgos para Explicar Ambas Soluciones a Detalle

Components of Event Data and Associated Entities

Creating and Using a Data Tracking Plan

First-party Data Components: Events and Entities

Growth Is Possible Without a CDP — Packaged or Composable

How Data Governance Can Help Collect Good Event Data

How Event Data Enables Data-powered Growth

The Role of Entities in Event Data

Tips To Decide Which Events To Track