Series
Modeling Meaningful Metrics
Deconstructing Data Models
Burning Questions, Answered
Data-powered Messaging For True Personalization
Understanding Composable and Packaged CDPs
Understanding First-party Data
Understanding Zero-Party Data
Data Activation Is Not The Goal
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Event Data
First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
First-party Data Components: Events and Entities
Understanding First-party Data: Part 1
Customer Data Platform
Customer Data Infrastructure
Event (Product) Analytics
Event Data
Growth Is Possible Without a CDP — Packaged or Composable
A story of fast growth without a CDP.
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A Complete Guide to Event Data Collection
Beyond Product Marketing: CDP Terms, Lingo, and Definitions to Get Past the Confusion
Components of Event Data and Associated Entities
Creating and Using a Data Tracking Plan
First-party Data Components: Events and Entities
Growth Is Possible Without a CDP — Packaged or Composable
How Data Governance Can Help Collect Good Event Data
How Event Data Enables Data-powered Growth
The Role of Entities in Event Data
Tips To Decide Which Events To Track
