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Event Tracking

Customer Data Platform
Customer Data Infrastructure
Data Activation
Event Tracking
Real-time Analytics
From CDP Product Marketing to CDP Reality

Beyond Product Marketing: CDP Terms, Lingo, and Definitions to Get Past the Confusion

A guide by Luke Ambrosetti.

Customer Data Infrastructure
Event Tracking
First-party Data
Product Analytics
Creating a data tracking plan

Creating and Using a Data Tracking Plan

Documenting your data collection needs before implementing a CDP.

Customer Data Infrastructure
Product Analytics
Event Tracking
Client Side vs Server Side Events

Tips To Decide What Events To Track

Understanding Customer Data: Track 5

Customer Data Infrastructure
Product Analytics
Event Tracking
Components of Event Data: Entities and Properties

Components of Event Data

Understanding Customer Data: Track 4

Customer Data Infrastructure
Product Analytics
Event Tracking
A user may belong to many accounts

Event Data and Associated Entities

Understanding Customer Data: Track 3

Customer Data Infrastructure
Product Analytics
Event Tracking
The 4 key phases of the customer journey

How Event Data Enables Data-powered Growth

Understanding Customer Data: Track 2

Customer Data Infrastructure
Product Analytics
Event Tracking
Customer Data Components: Events and Entities

Customer Data Components: Events and Entities

Understanding Customer Data: Track 1