GDG Book
Series
Understanding Composable and Packaged CDPs
Understanding Customer Data
Understanding Zero-Party Data
Data Activation Is Not The Goal
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Event Tracking
Customer Data Platform
Customer Data Infrastructure
Product Analytics
Event Tracking
Growth Is Possible Without a CDP — Packaged or Composable
A story of fast growth without a CDP.
Previous
A Complete Guide to Event Data Collection
Beyond Product Marketing: CDP Terms, Lingo, and Definitions to Get Past the Confusion
Components of Event Data
Creating and Using a Data Tracking Plan
Customer Data Components: Events and Entities
Event Data and Associated Entities
Growth Is Possible Without a CDP — Packaged or Composable
How Event Data Enables Data-powered Growth
Tips To Decide What Events To Track
