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Event Data

Event Data
Customer Data Infrastructure
First-party Data
Event (Product) Analytics
Properties of good data

How Data Governance Can Help Collect Good Event Data

Build trust in data and maximize its value by getting the data that’s right for you. A guest post by João Lousada.

Customer Data Platform
Customer Data Infrastructure
Data Activation
Event Data
Real-time Analytics
From CDP Product Marketing to CDP Reality

Beyond Product Marketing: CDP Terms, Lingo, and Definitions to Get Past the Confusion

A guide by Luke Ambrosetti.

Customer Data Infrastructure
Event Data
First-party Data
Event (Product) Analytics
Creating a data tracking plan

Creating and Using a Data Tracking Plan

Documenting your data collection needs before implementing a CDP.

Customer Data Infrastructure
Event Data
First-party Data
A Complete Guide to Event Data Collection

A Complete Guide to Event Data Collection

Learn all about collecting event data from first-party and third-party data sources.

Customer Data Infrastructure
Event (Product) Analytics
Event Data
Client Side vs Server Side Events

Tips To Decide Which Events To Track

Understanding First-party Data: Part 5

First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
Components of Event Data: Entities and Properties

Components of Event Data and Associated Entities

Understanding First-party Data: Part 4

First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
A user may belong to many accounts

The Role of Entities in Event Data

Understanding First-party Data: Part 3

First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
Data Activation
The 4 key phases of the customer journey

How Event Data Enables Data-powered Growth

Understanding First-party Data: Part 2

A Complete Guide to Event Data Collection

Beyond Product Marketing: CDP Terms, Lingo, and Definitions to Get Past the Confusion

Components of Event Data and Associated Entities

Creating and Using a Data Tracking Plan

First-party Data Components: Events and Entities

Growth Is Possible Without a CDP — Packaged or Composable

How Data Governance Can Help Collect Good Event Data

How Event Data Enables Data-powered Growth

The Role of Entities in Event Data

Tips To Decide Which Events To Track