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Data-powered Messaging For True Personalization
Understanding Composable and Packaged CDPs
Understanding First-party Data
Understanding Zero-Party Data
Data Activation Is Not The Goal
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Product Analytics
Data Analysis
Product Analytics
The Analysis Layer of the Modern Data Stack
Product Analytics + Business Intelligence
Customer Data Platform
Customer Data Infrastructure
Product Analytics
Event Data
Growth Is Possible Without a CDP — Packaged or Composable
A story of fast growth without a CDP.
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Components of Event Data and Associated Entities
Creating and Using a Data Tracking Plan
Data Activation In The Modern Data Stack
First-party Data Components: Events and Entities
Growth Is Possible Without a CDP — Packaged or Composable
How Data Governance Can Help Collect Good Event Data
How Event Data Enables Data-powered Growth
The Analysis Layer of the Modern Data Stack
The Role of Entities in Event Data
Tips To Decide Which Events To Track