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Event (Product) Analytics

First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
Components of Event Data: Entities and Properties

Components of Event Data and Associated Entities

Understanding First-party Data: Part 4

First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
A user may belong to many accounts

The Role of Entities in Event Data

Understanding First-party Data: Part 3

First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
Data Activation
The 4 key phases of the customer journey

How Event Data Enables Data-powered Growth

Understanding First-party Data: Part 2

First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
Customer Data Components: Events and Entities

First-party Data Components: Events and Entities

Understanding First-party Data: Part 1

Data Activation
Event (Product) Analytics

Data Activation In The Modern Data Stack

So hot since 2021.

Data Analysis
Event (Product) Analytics
The Analysis Layer of the Modern Data Stack

The Analysis Layer of the Modern Data Stack

Product Analytics + Business Intelligence

Customer Data Platform
Customer Data Infrastructure
Event (Product) Analytics
Event Data
Growth without a CDP is possible!

Growth Is Possible Without a CDP — Packaged or Composable

A story of fast growth without a CDP.

Burning Questions, Answered: What data is needed?

Burning Questions, Answered: Where will the data be consumed? 

Burning Questions: An Introduction

Components of Event Data and Associated Entities

Creating and Using a Data Tracking Plan

Data Activation In The Modern Data Stack

First-party Data Components: Events and Entities

Growth Is Possible Without a CDP — Packaged or Composable

How Data Governance Can Help Collect Good Event Data

How Event Data Enables Data-powered Growth

The Analysis Layer of the Modern Data Stack

The Role of Entities in Event Data

Tips To Decide Which Events To Track

Where Does the Data Originate? External Sources Explained

Where Does the Data Originate? Internal Sources Explained