Understanding Composable and Packaged CDPs [Series]

Learn all about the two types of Customer Data Platforms

CDI and CDP Tools

Tools to collect behavioral data from primary data sources

CDI vs CDP | Michael Katz, CEO and Co-founder at mParticle

CDI != CDP

CDP Rapid Fire - Round 2

Concluding the Composable vs Packaged CDP debate.

The Evolution of the CDP | Kevin Niparko, VP of Product at Twilio Segment

CDP Rapid Fire - Round 1

Exactly 10 years since the term "Customer Data Platform" was coined.

The CDP Battle is Not a Real Battle | Luke Ambrosetti and Glenn Vanderlinden

Tools To Combine Event Data With Object Data For Activation

Driving action on data using a CDP vs. a Data Warehouse

Let's End The CDP Battle | Campaign Trailer

It's no longer a healthy debate and is helping nobody.

Let's End The CDP Battle [Campaign]

It's time to end this frivolous battle about Composable CDPs.

Growth Is Possible Without a CDP — Packaged or Composable

A story of fast growth without a CDP.

Composable CDP vs. Packaged CDP: An Unbiased Guide Explaining the Two Solutions In Detail

Learn about the components that a CDP comprises to understand the difference between Composable and Packaged CDPs

Composable CDP vs. Packaged CDP: How To Make an Informed Decision and Determine the Right Solution for Your Organization

Culture and Philosophy are as important as Technology.

We Need To Talk About Customer Data

It’s about time we rethink the usage of the term "customer data" and potentially replace it with a more accurate term — audience data.

Creating and Using a Data Tracking Plan

Documenting your data collection needs before implementing a CDP.

First-Party Data [Collection]

A collection of our best content on First-party Data.

Subtypes of First-party Data and Zero-party Data

Learn about the subtypes of first-party data and zero-party data.

First-party Data vs Zero-party Data

Understand the characteristics of first-party data and zero-party data, where the confusion stems from, and which party owns what.