First-party Data [Series]

Everything you need to know about First-party Data or 1PD

Arpit Choudhury

Mar 24, 2023

First-party Data

Part 1:

We Need To Talk About Customer Data

We need to talk about “customer data”, an overused, catch-all term that's used rather loosely, especially by vendors of data tools when describing their products — it's tiring and sometimes even frustrating. Having spent the last 3 years thinking and writing about customer data, I too have contributed to the excessive use of this term in my content and t…

5 months ago · 6 likes · Arpit Choudhury

Part 2:

First-party Data vs. Zero-party Data

This is a follow-up to the previous post where I proposed that the term customer data be replaced with audience data. The rationale behind this suggestion is that enterprises no longer just deal with leads and customers and B2B brands, in particular, must keep their…

4 months ago · 5 likes · Arpit Choudhury

Part 3:

Subtypes of First-party Data

In the previous post, I described the characteristics of first-party data and zero-party data and touched upon what causes confusion between the two. If you haven’t had the chance to go through it, I highly recommend doing so before proceeding. In this post, I dig deeper into the subtypes of first-party data…

4 months ago · 2 likes · Arpit Choudhury

Part 4:

Behavioral Data Collection Tools and Technologies

As some of you might know, data beats is an evolution of what started as Data-led Academy — to enable folks working in tech, irrespective of their role, to gain fundamental knowledge about data technologies and processes. I’m not a data engineer, analyst, or scientist, and…

5 months ago · 4 likes · Arpit Choudhury

Part 5:

Composable CDP vs. Packaged CDP: A Complete, Unbiased Overview

Produced in collaboration with Glenn Vanderlinden (Co-founder of Human37), and originally published on the astorik learning hub, this guide is part one of the series titled CDP Beats. The CDP — such a freaking beast, isn’t it? I think it’s a little bit like Hydra in Greek mythology — the water monster that would grow two heads every time one of its heads…

2 months ago · 6 likes · Arpit Choudhury

Check out our series on Zero-party data:

Zero-Party Data

Part 1: Part 2: Part 3: Part 4: Part 5…

2 months ago · Arpit Choudhury

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