More of :

First-party Data

Data Activation
First-party Data
Fundamentals of Data-powered Messaging

Fundamentals of Data-powered Messaging

Data-powered Messaging: Part 1

Event Data
Customer Data Infrastructure
First-party Data
Product Analytics
Properties of good data

How Data Governance Can Help Collect Good Event Data

Build trust in data and maximize its value by getting the data that’s right for you. A guest post by João Lousada.

Customer Data Infrastructure
Event Data
First-party Data
Product Analytics
Creating a data tracking plan

Creating and Using a Data Tracking Plan

Documenting your data collection needs before implementing a CDP.

Zero-party Data
First-party Data

We Need To Talk About Customer Data

It’s about time we rethink the usage of the term "customer data" and potentially replace it with a more accurate term — audience data.

Customer Data Infrastructure
Event Data
First-party Data
A Complete Guide to Event Data Collection

A Complete Guide to Event Data Collection

Learn all about collecting event data from first-party and third-party data sources.

First-party Data
Event Data
Customer Data Infrastructure
Product Analytics
Components of Event Data: Entities and Properties

Components of Event Data and Associated Entities

Understanding First-party Data: Part 4

First-party Data
Event Data
Customer Data Infrastructure
Product Analytics
A user may belong to many accounts

The Role of Entities in Event Data

Understanding First-party Data: Part 3

First-party Data
Event Data
Customer Data Infrastructure
Product Analytics
Data Activation
The 4 key phases of the customer journey

How Event Data Enables Data-powered Growth

Understanding First-party Data: Part 2

A Complete Guide to Event Data Collection

Components of Event Data and Associated Entities

Creating and Using a Data Tracking Plan

First-party Data Components: Events and Entities

First-party Data vs Zero-party Data

Fundamentals of Data-powered Messaging

How Data Governance Can Help Collect Good Event Data

How Event Data Enables Data-powered Growth

Subtypes of First-party Data and Zero-party Data

The Role of Entities in Event Data

We Need To Talk About Customer Data