Data-powered Messaging: Part 4
Data-powered Messaging: Part 3
Data-powered Messaging: Part 2
Data-powered Messaging: Part 1
Build trust in data and maximize its value by getting the data that’s right for you. A guest post by João Lousada.
Documenting your data collection needs before implementing a CDP.
It’s about time we rethink the usage of the term "customer data" and potentially replace it with a more accurate term — audience data.
Learn all about collecting event data from first-party and third-party data sources.