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Data Activation

Data Activation
Putting Data To Work | Matthew Brandt, Data Practitioner and Creator

Putting Data To Work | Matthew Brandt, Data Practitioner and Creator

Learn how to operationalize data in your everyday workflows.

Data Activation
PLG CRM (Product-led Sales tools)

Product-led Sales (PLG CRM)

Another category of data tooling for GTM teams.

Data Activation
Data Activation Use Cases

Data Activation Use Cases

An overview of the common use cases of data activation in sales, marketing, advertising, and customer support.

Data Activation
Product Analytics

Data Activation In The Modern Data Stack

So hot since 2021.

Customer Data Platform
Data Activation
Tools To Combine Event Data With Object Data For Activation

Tools To Combine Event Data With Object Data For Activation

Driving action on data using a CDP vs. a Data Warehouse

Beyond Product Marketing: CDP Terms, Lingo, and Definitions to Get Past the Confusion

Data Activation Done – What’s Next?

Data Activation In The Modern Data Stack

Data Activation Is Not The Goal

Data Activation Use Cases

Good Data To Growth: The GDG Model and Book Introduction

Make Your Data Warehouse Your Growth Engine | Boris Jabes, CEO at Census

Product-led Sales (PLG CRM)

Putting Data To Work | Matthew Brandt, Data Practitioner and Creator

The Commodification of Data Activation

The Rapid Evolution of Reverse ETL | Boris Jabes, CEO at Census

The Stairway To Data Activation

Tools To Combine Event Data With Object Data For Activation