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Data Activation

First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
Data Activation
The 4 key phases of the customer journey

How Event Data Enables Data-powered Growth

Understanding First-party Data: Part 2

Data Activation
PLG CRM (Product-led Sales tools)

Product-led Sales (PLG CRM)

Another category of data tooling for GTM teams.

Data Activation
Data Activation Use Cases

Data Activation Use Cases

An overview of the common use cases of data activation in sales, marketing, advertising, and customer support.

Data Activation
Event (Product) Analytics

Data Activation In The Modern Data Stack

So hot since 2021.

Customer Data Platform
Data Activation
Tools To Combine Event Data With Object Data For Activation

Tools To Combine Event Data With Object Data For Activation

Driving action on data using a CDP vs. a Data Warehouse

Beyond Product Marketing: CDP Terms, Lingo, and Definitions to Get Past the Confusion

CDP Composable vs. CDP Empaquetado: Una Guía Sin Sesgos para Explicar Ambas Soluciones a Detalle

Data Activation Done – What’s Next?

Data Activation In The Modern Data Stack

Data Activation Use Cases

Data Discrepancies In Marketing

From Big Data to Real-time Data Activation: The Convergence of Speed, Scale, and Accuracy of Data

Fundamentals of Data-powered Messaging

Good Data To Growth (GDG): Introduction to the model and the book

How Event Data Enables Data-powered Growth

How to Set Up Data-powered Onboarding Emails

How to Set Up Data-powered Push Notifications with Persona-Based Personalization

How to Understand Audience Preferences to Improve Engagement and Build Better Relationships

How to Use Data-powered In-app Experiences for Personalized User Onboarding

Make Your Data Warehouse Your Growth Engine | Boris Jabes, CEO at Census

Product-led Sales (PLG CRM)

Putting Data To Work | Matthew Brandt, Data Practitioner and Creator

The Commodification of Data Activation

The Rapid Evolution of Reverse ETL | Boris Jabes, CEO at Census

The Stairway To Data Activation

Tools To Combine Event Data With Object Data For Activation