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First-party Data

First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
Components of Event Data: Entities and Properties

Components of Event Data and Associated Entities

Understanding First-party Data: Part 4

First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
A user may belong to many accounts

The Role of Entities in Event Data

Understanding First-party Data: Part 3

First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
Data Activation
The 4 key phases of the customer journey

How Event Data Enables Data-powered Growth

Understanding First-party Data: Part 2

First-party Data
Event Data
Customer Data Infrastructure
Event (Product) Analytics
Customer Data Components: Events and Entities

First-party Data Components: Events and Entities

Understanding First-party Data: Part 1

First-party Data
Zero-party Data
The various types of audience data or customer data

Subtypes of First-party Data and Zero-party Data

Learn about the subtypes of first-party data and zero-party data.

First-party Data
Zero-party Data
Audience data types explained

First-party Data vs Zero-party Data

Understand the characteristics of first-party data and zero-party data, where the confusion stems from, and which party owns what.

A Complete Guide to Event Data Collection

Burning Questions, Answered: What data is needed?

Burning Questions, Answered: Where will the data be consumed? 

Burning Questions: An Introduction

Components of Event Data and Associated Entities

Creating and Using a Data Tracking Plan

Data Contracts Explained

First-party Data Components: Events and Entities

First-party Data vs Zero-party Data

Fundamentals of Data-powered Messaging

How Data Governance Can Help Collect Good Event Data

How Event Data Enables Data-powered Growth

How to Set Up Data-powered Onboarding Emails

How to Set Up Data-powered Push Notifications with Persona-Based Personalization

How to Understand Audience Preferences to Improve Engagement and Build Better Relationships

How to Use Data-powered In-app Experiences for Personalized User Onboarding

Subtypes of First-party Data and Zero-party Data

The Outcome of Contextless Data Collection

The Role of Entities in Event Data

We Need To Talk About Customer Data

Where Does the Data Originate? External Sources Explained

Where Does the Data Originate? Internal Sources Explained